It’s easy to say that you want people to share something. But what makes something – a product, a movie, a blog post, a meme – shareable? And how do you make your thing shareable?
There are 3 key elements to incorporate:
- It has to change what you thought was possible. It could be a toddler who is able to make incredible trick shots. It could be shoes that are fashioned as satyr hooves. It could even be a picture of a baby with a funny caption. It doesn’t have to be crazy or out of this world. It just needs to make a connection that people didn’t think existed.
- It has to be super-simple. If the person receiving the share has to piece together the punchline on his own, then you’ve lost him. The audience can’t work for it.
- It has to be quick. Meaning that as soon as the audience sees it, they get it. An image does this best, next a video, next is short text.
Obviously, it takes practice. But if you follow these three elements in your decision-making, then you’ll have more successes than failures.