Some questions to think about when creating a compelling product

1. What store would your customer go to find your product?
2. What aisle or section in that store would your customer find your product?
3. What keywords would your customer use to search your product?
4. How would your customer describe your product to a friend?

Be specific as possible when answering. The more work you do here, the less work your customer has to do (before he says to himself, “This product ain’t for me.”).